WomanUP is founded by  Kelly Wade, who also serves as the podcast host.

Prior to WomanUP, Kelly enjoyed a 30-year career in sales, marketing, executive management and entrepreneurship before selling one of the largest companies of its space to private equity – she continues to mentor and advise through her Go Get Life company.

As the first female CEO in the male-dominated national roofing space, the daughter of a street smart entrepreneurial father, and the single mom of two boys, Kelly has had to WomanUP throughout her life. She’s also a daily audio book reader of just about everything, world news junkie, recent MBA candidate and obsessed learn-it-all. When she’s not helping people and businesses, she adventures as a high altitude trekker, yogi, skier, trail runner, first-time experience seeker, global traveler, student of spirituality and general go get life, WomanUP girl.